MISSION

Our Mission:

We started Coffee for the Arts to combine two passions: Roast the freshest specialty-grade coffee and loose-leaf tea while funding art education programs for underserved youth.

$1 from each bag purchased supports arts programs for underserved youth.

Studies have shown that arts education levels the learning field across socio-economic boundaries, improves student retention, and reduces the achievement gap. The problem is that students who attend schools with high levels of poverty have the least access to arts instruction and education.

Together, we can make an impact on these kids' lives and all we have to do is drink high-quality coffee or tea.

- Rob & Shelby

 

Rob's Story:

Rob Casillas has built a successful career using his creativity, though the journey wasn't easy. Growing up poor with his four siblings in a rough part of Long Beach, California, Rob's family relied on various low-income assistance programs and faced negative influences from the streets and a failing education system.

Despite feeling lost, Rob found his path in life because of his passion for art. His art teacher, Ms. Charvet, believed in him, leading to a full scholarship at The Art Institute.

 Now, as an Executive Creative Director working for major brands, Rob appreciates the remarkable journey that brought him to where he is today. CFTA was created as a way to give back to other kids who need art as an outlet in life. 

Shelby's Story:

Shelby Ruff is an entrepreneur and seasoned recruitment professional based in El Paso, TX, with expertise in sustainability and a personal dedication to community service.

He has a passion for the environment and has volunteered on multiple nonprofit boards, including the U.S. Green Building Council West Texas, USGBC Texas, Solar San Antonio, and Eco El Paso. 

Shelby has led Recruitment efforts for high-growth global companies, including industry leaders like Roku, Dell, USAA, and Rackspace Hosting.

Shelby holds both an MBA and a BBA from the Greehey School of Business at St. Mary’s University, where he also competed on the NCAA Division 2 Men’s Soccer team.